Volume: 3 Issue: 3

March 2005

In This Issue . . .

This Month's Stories


Licensing Feature  » » »

CI Licensee Anomaly Entertainment Partners with ESPN Wireless

As many of you are aware from the approval process that we have been undertaking over the last two months, Collegiate Images’ licensee Anomaly Entertainment is partnering with ESPN Wireless to publish and market a series of college sports-themed photos, video, ringtones and wallpaper for distribution to cellular phone carriers in the U.S. Anomaly is creating the files for the audio and visual assets with a big assist from CI partners, who have supplied much of the material being used in the project.  ESPN will in turn publish and market these school assets through the various carriers.  The product release has been timed to coincide with the launch of ESPNU in early March and its branding will be closely connected to ESPNU.  It is important to note that ESPN does not have an exclusive relationship on this with any one carrier, which was a concern of some of our partners during the approval process.  The offering is being made across the board to all major cellular carriers with a goal of representing every Division I school.  This is far and away the most ambitious collegiate marketing initiative in the wireless space.

The key to wireless,” said Anomaly’s Mark Kaplan, “is getting the marketing. Anomaly provides the balance between Licensing with CI, Content Development, Production and Marketing.”

Josh Rucci, an associate for Business Development at ESPN Wireless expressed tremendous admiration for the work Anomaly has done.  “Anomaly Entertainment has enabled ESPN Wireless to offer ESPNU College Tones and Wallpaper, the widest breadth of collegiate ringers and graphics on the market today.  Their design capabilities and expertise reflect the quality and innovation that fans associate with the ESPN brand, and we are tremendously excited to continue our partnership."

CI’s partnership with Anomaly reflects our commitment to bringing our partner schools added revenue opportunities in various new media.

 


Featured Licensing Highlights » » » 
 
  • TELEVISION - "Perfect Upset:  The 1985 Villanova vs. Georgetown NCAA Championship", HBO  
    This HBO documentary is a look back at the 1985 NCAA Championship and the improbable Villanova upset.

    • Copyright Providers: Big East Conference, Georgetown, Reach Entertainment, Villanova

    • Trademark Providers:  Villanova, Georgetown

    • Usage:  Segment

    • Footage: Video and still photos of Villanova and Georgetown.
       

  • FEATURE FILM - The Bad News Bears, Paramount Studios
    A fresh take on the irreverent 1976 hit comedy The Bad News Bears.  From the same director of School of Rock, this film features Billy Bob Thornton in the role made famous by Walter Matthau.  CI provided generic baseball footage to be used as video playback.

    • Copyright Provider: Pac 10 Conference

    • Trademark Providers:  Southern California, Stanford

    • Usage:  Playback

    • Footage:  Baseball action
       

  • TV Commercial - First Bank Corp. (Williams/Crawford & Associates)
    First Bank Corp. created an Arkansas football-themed commercial.

    • Copyright Provider:  Arkansas

    • Trademark Provider:  Arkansas 

    • Usage:  Segment

    • Footage:  Football Action


High Definition Footage  » » »

HD Footage Requests Increasing

Collegiate Images is fielding an increase in High Definition (HD) footage requests for feature films, commercials and non-broadcast display.

HD footage is a premium item for licensing due to the fact that there is not much available in the marketplace at this time.  Recently, CI has been able to license Notre Dame HD content for a variety of clients.  Notre Dame's HD footage includes football, basketball and hockey.

If your school, conference, bowl game, company has copyright to HD footage or can shoot in HD, please notify Jack Heilig (jheilig@collegiateimages.com).  There are immediate licensing opportunities available.


Business Affairs Update  » » »

CI Assists West Virginia 

At the request of West Virginia University, CI has once again run interference.  West Virginia, in the circulation of its recruiting video for the upcoming season, encountered an issue in which CI's Business Affairs office was able to provide education to the outlet that was utilizing WVU's content outside of its rights.   Innocently, one of the radio stations’ employees on the WVU distribution list posted the video on www.rivals.com message boards, thereby enabling fans and consumers to potentially distribute the content throughout the internet.  CI conducted the necessary due diligence relating to the video’s origin and then proceeded to contact the individual responsible for such actions.  The video has since been removed from the message boards and a formal request for its complete removal from www.rivals.com has been sent.

If you encounter any issues similar to this one or have any questions about our education and enforcement program, please feel free to ask your CI representative.


CI Services Advisor - Monthly Tip  » » »

Game Ticket Disclaimer Language

New advances in technology, ranging from cell phones to digital still and video cameras, enable almost anyone to become a media distribution outlet.

The general public now can create and manage websites with still photo and video capability as well as author and duplicate DVD products.

Recently these technologies have created issues for some of our partners.  There have been cases of photos taken by a ticket holder showing up on posters and video shot from seats ending up on websites.

 

Collegiate Images is in the final stages of a game ticket review and has taken notice that very few schools have addressed these issues with the language on the back of the ticket.  Similar to the language on the media credential, this would be your first line of defense in protecting your program.  Disclaimers for fans is not a new phenomenon.  If you have attended a concert in the past two decades you will see placards and ticket language which prohibits recording and photo devices.  Unfortunately this issue is now one for our partners to address.

As a service to our partners, CI has created "recommended" game ticket disclaimer language.  If you are interested in reviewing this language please contact your CI representative or Richard Routman (rroutman@collegiateimages.com) in CI's Business Affairs office.


Welcome to CI  » » »

Collegiate Images is proud to announce the addition of Brian Carlson to the CI staff. 

Brian Carlson - Production Assistant 
Brian, a native of Green Bay, Wisconsin, recently joined the CI staff as a Production Assistant.  Brian will be assisting in all facets of our production department from breaking down tapes, to creating screeners and promotional videos to assisting in the library database.

Education:
Eastern Michigan University (BA, Television Broadcasting, 2004)

Experience:
NBC 26 - Sports Dept., Green Bay, Wisconsin
Football Video Department, Eastern Michigan University


CI Archives - Monthly Showcase  » » »

CI's archives grow each day with new footage that arrives from our partners.  We look forward to sharing with you information each month about "Great Games" and  "Great Highlight(s)" our company proactively markets to potential licensees.    

Great Game -
Men's Basketball:  Virginia vs. Georgetown, Dec. 11, 1982

A sellout crowd witnessed an epic battle between No. 1 Virginia and No. 3 Georgetown as the Cavaliers downed the Hoyas 68-63.  While the game did feature two of the top three teams in the country, the focus was on the match-up of two of the most dominating big men to ever play the game: 6-11 sophomore Patrick Ewing of Georgetown and 7-4 senior Ralph Sampson of Virginia . The big men didn’t disappoint.  Ewing accounted for 16 points, 8 rebounds and 5 blocks, while Sampson finished with 23 points, 16 rebounds and seven blocks.

(c) Georgetown University.

Great Highlight Footage - Pete Maravich, Men's Basketball, LSU

Pete Maravich
dazzled crowds at LSU from 1966-70 with his basketball wizardry. CI has a 15-minute reel of "Pistol Pete" highlights from LSU that includes dazzling passes, lightning-fast hands on defense for steals and of course scoring - with many jump shots and layups.  Maravich, the 1970 College Player of the Year, is still the all-time NCAA career scoring leader and ranks first, fourth and fifth for most points in a single season in NCAA history.

(c) LSU


Industry News  » » »

Copyright Piracy Report

On February 21, 2005 Television Week ran an article titled "Spiraling Piracy Threatens TV...Unauthorized DVDs of Popular Show Proliferate Despite Enforcement Efforts.  The article chronicled how major studios such as Warner Bros. along with the Motion Picture Association of America (MPAA) are working tirelessly to shut down website outlets that illegally sell their programming.  In just the last year TV show piracy increased 150 percent with the Seinfeld shows being one of the most popular among the bootleg operators.   Piracy is a punishable offense with civil penalties ranging from $30,000 to $150,000 per film or episode.  Criminal convictions can result in as much as five years in prison. 

The MPAA, which has led the fight on piracy, estimates that the film industry loses more than $3.5 billion in potential worldwide revenue of hard goods (DVD, VHS) and another $860 million from online internet piracy.

Warner Bros. is seeing results from their enforcement work to protect their property.  The company starts with a cease-and-desist order and ask for sales data.  If the infringer does not comply, they consider bringing a lawsuit.  In some cases a criminal investigation is started.

CI's Business Affairs office is closely following how the entertainment industry is handling piracy as well as being in frequent contact with the pro leagues and other licensing entities to make sure we can properly advise our partners.

To read the entire article, click on the article title in the first paragraph.  If you are not registered with TV Week, the entire registration process takes 2-3 minutes and is free.


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